21 May Foley Family Wines & Spirits Enters The Rtd Business With Sabé Partnership
Santa Rosa, Calif., May 21, 2025 – Foley Family Wines & Spirits (FFWS) announced that it has launched a commercial partnership with SABÉ Beverages (SABÉ), a producer of ready-to-drink canned cocktails. After a successful launch in 2020, SABÉ doubled its business, at a current growth rate of 115%. The name SABÉ (sah-bay) is inspired by the Spanish words SABER and SABOR, meaning “to know” and “flavor.”
FFWS will become the importer of record and manage the sales, marketing, and other support functions for the brand. “SABÉ and Foley Family Wines & Spirits are both excited to launch a commercial partnership to significantly accelerate SABÉ’s expansion across the U.S., with Foley’s operational strength as a key driver” noted Jim Andrews, founder of SABÉ Beverages. “SABÉ offers a wine-based craft cocktail with canned convenience that complements the award-winning, premium wine and spirits in the Foley portfolio.”
“SABÉ has shown early brand momentum in key markets and channels such as convenience stores, with a strong response among early adopters,” added FFWS president, Shawn Schiffer. “These RTDs resonate with consumers, especially millennial and LDA Gen Z consumers, who seek craft-quality cocktails in convenient formats and higher alcohol offerings. With the distribution power of Southern Glazer’s Wine & Spirits and our other partners paired with an ABV of 13%-14%, SABÉ is well positioned for accelerated success.”
The RTD category increased 27 percent between 2020-2024 to nearly $6 billion in dollar volume, with a 20% share of the total beverage alcohol space and a forecasted CAGR of 6 percent through 2028*.
SABÉ offers a diverse range of full-strength cocktails (13%-14% ABV), crafted with juice concentrates, extracts, and natural flavors. The 250ml canned cocktails are available in a variety of flavors with an SRP of $13.99-$14.99 for a four pack:
- Margarita
- Mule
- Mojito
- Espresso Martini
- Grapefruit Paloma
- London G&T
The Margarita, Mojito and Mule expressions are also available in 500ml single serve cans with an SRP of $5.99.
SABÉ canned cocktails are currently available in California, Texas, Florida, Washington, Oregon, Arizona, Colorado, New Mexico, Nevada, Oklahoma, Illinois, and North Carolina. With the new FFWS partnership, SABÉ is rolling out nationally later this summer and fall.
SABÉ joins a diverse range of wines and distilled spirits in the Foley Family Wines & Spirits portfolio. SABÉ images can be found here: Images | Foley Family Wines & Spirits.